Ideal Image TV Commercial
"The Break Up" | 30 seconds

After doing market research, it became apparent that many consumers associated high costs with laser hair removal – something they thought only movie stars or models could afford. Litewave Media created "The Break Up" TV campaign to counter-act this mis-conception. The light-hearted strategy has made Ideal Image a more approachable brand – a brand that people are now talking about more than ever.

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