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Posts Tagged ‘Video Production Tampa’

Florida Video Production Company Serves Up Grouper Week TV Ad

Friday, July 14th, 2017

Every year in July, St. Petersburg celebrates Grouper Week, a delicious celebration of the native grouper fish. This year, the festivities kick off on July 22nd in St. Petersburg/Clearwater, the grouper capital of the world. Our Florida video production company along with St. Pete Film Commissioner Tony Armer teamed up to produce a La La Land-inspired dance commercial promoting the festival and the fish!

St. Petersburg production company films commercial.

Our Tampa Steadicam crew films the dancers mid-take.

The 30-second TV ad was filmed on location at a local beach house in Gulfport, overlooking the beautiful Florida Gulf Coast. Choreographer Johanne Castagan created a dance in the style of the La La Land pool scene from last year’s Oscar-winning film. Twenty dancers including three stunt people performed the choreography.

Florida production company creates a choreography for the actors.

The dancers hit their marks in the choreography finale.

The ad was filmed in a one-take shot with no editing; and so, the team had to get everything just right – needless to say the rehearsals paid off!

St. Petersburg video production films dancers.

Filming the one-take on Steadicam for the Grouper Week TV commercial.

Armer directed the commercial with Litewave Media’s Christian Cashmir acting as cinematographer. Our St. Petersburg video production crew also included Eric Coughlin who operated Steadicam and Andrew Ortoski as gaffer, whose team rigged up the surrounding trees with string lights to accentuate the depth of the scene.

St. Petersburg video company films one-take St. Petersburg commercial.

A Florida sunset serves as a beautiful backdrop for the video.

The Litewave Media Tampa grip truck rental was on hand to supply the ARRI Skypanel s60 as our key light and a variety of additional fixtures and grip equipment to set the scene. The lighting team actually rigged the Skypanel on the roof of the house for the perfect angle!

Florida production company created commercial on Steadicam.

Our Tampa production company films the actors on Steadicam.

The song, “Another Day of Sun,” from La La Land was re-recorded with new grouper-infused lyrics written by Armer and performed by Alex Harris, a local Tampa Bay musician.

Florida video company is skilled in filming complex scenes.

Actor Jason Henne gets up close and personal with a grouper sandwich!

Check your local television station for the Grouper Week TV spot which began airing July 13… or catch a sneak peak below!

On filming the project, Cashmir said, “Nothing beats filming on St. Pete’s beautiful coastline. Great crew, gorgeous sunsets… what more could you ask for?!”

Florida video company has a highly talented crew.

The dancers and crew after wrapping filming on the commercial.

Check out grouperweek.com for more info and the events that are planned for the festivities.

Are you looking to create a Tampa TV Commercial production or Tampa video production? Contact us today to see how our team can help to build your business. Find us on Facebook and make sure to subscribe to the Litewave Media blog to stay up to date on all of our St. Petersburg video production company news!

St Petersburg FL Production Company Films “Memory Keeper”

Monday, June 26th, 2017

Our Florida video company, Litewave Media, in addition to producing content for businesses and other filmmakers, has continued with our own creative pursuits with our new short film, Memory Keeper. Filming began on the sci-fi short at a unique Clearwater warehouse location in May.

St. Petersburg film company starts filming new short

Eric films with the ARRI Amira as actress Payton Booker gets into character, and Anthony Verderosa slates the scene.

The dusty location provided an element of realism to the dystopian feel of the film, and our St. Petersburg video production crew even wore face masks to ensure maximum protection from the elements.

St. Petersburg film crew films short

Behind-the-scenes filming Litewave Media’s new short Memory Keeper.

The short film was a great opportunity for our St Petersburg FL Production Company to showcase the ARRI Amira’s capabilities. The film was shot in 4k in ProRes 4444 format which will give our editors extra latitude when color grading during post production.

St. Petersburg film company rents ARRI Amira

Chris Jackson and Payton Booker act out an intense scene in Memory Keeper.

The film was created by co-directors and cinematographers Christian Cashmir and Eric Coughlin who had been wanting to create a science fiction short in the area for a number of years. The duo is now looking at plans to turn the science fiction idea into a full length feature film.

St. Petersburg production company creates new short in Clearwater, Florida

The Memory Keeper crew: co-directors (Eric Coughlin & Christian Cashmir), gaffer (Scott Sullivan), and actress (Payton Booker).

While the project was a great experience to work with the Tampa ARRI Amira camera, our video production crew were also able to experiment with some new lighting setups.

St. Petersburg film crew works on new short

Our Kino Flo 4Bank lights were separated into 8 single bulbs to create this lighting setup in Memory Keeper.

The Litewave Media team brought out our new lighting gear including our ARRI SkyPanel S60 and Kino Flo Celeb 201. Our gaffer, Scott Sullivan, also created a unique lighting setup with our Kino Flo 4Banks — separating each tube to create a futuristic dystopian tech hideout.

St. Petersburg production company films a scene

Boom operator (Nat Fennell), actor (Chris Jackson), co-DP (Eric Coughlin), and actress (Payton Booker) film a scene.

Cinematographers Eric Coughlin and Christian Cashmir brought out their Canon CN-E cinema prime lenses and cinema zoom lenses to capture all the detail of the film. The ARRI Amira was outfitted with a Canon EF mount which enabled the team to utilize all their Canon cinema lenses. Our Tampa grip truck rental was also onsite for all the grip and lighting team’s needs, including C-stands, sandbags, flags, silks, and more.

St. Petersburg film crew shoot in Clearwater

The Memory Keeper crew shoots a scene in their Clearwater, Florida warehouse location.

Memory Keeper, written by Cashmir and Coughlin, is set in a post-apocalyptic future world, where the government is stealing people’s memories to sedate the population. A young girl (played by Payton Booker) sets out on a treacherous journey across the wasteland to find a memory keeper, or hacker (played by Chris Jackson), who can restore a lost memory that she suspects has been stolen from her. She hopes this will give her life back, but what she discovers leads to much more than she could have imagined.

St. Petersburg film company films new sci-fi short

The Tampa camera crew rehearses a scene lit with only a flashlight in Memory Keeper.

St. Petersburg film company films new sci-fi short

Actor Chris Jackson sneaks out of the shadows filming Memory Keeper.

Florida film production films new short.

Actor Chris Plourde enjoys a beautiful sunset while co-DP Eric Coughlin films.

Our Florida post production team began the editing process on the film using Adobe Premiere CC. We plan to screen it soon, so keep an eye out if you’d like to watch!

Editing begins on Memory Keeper

The editing process begins in our St. Petersburg video editing studio.

Looking to turn your Tampa short film production into a reality? Contact us today to see how our St Petersburg FL production company can assist in the process. Find us on Facebook and make sure to subscribe to the Litewave Media blog to stay up to date on all of our St. Petersburg video production company news!

Tampa Video Production Company Films Victor Hedman of The Lightning

Thursday, April 13th, 2017

Recently Litewave Media took to the ice at Amelie Arena, home of the Tampa Bay Lightning, for a Volvo TV commercial shoot with Victor Hedman, one of the top defenders in the NHL. The spot was produced along with Moore and Scarry Advertising for Crown Automotive Group and will be airing soon! Our Tampa video production company was thrilled to be back on the ice as we filmed with the Lightning last year for a production as well.

Litewave Media film NHL Victor Hedman

Director/DP Christian Cashmir & 2nd Cam Tony Ahedo plan out some action shots of Victor with the Sony A7s Mk2 & DJI OSMO.

Crown Automotive brought in seven cars and SUVs and set them up on the ice rink as a back drop for the shoot. The Litewave Media Tampa video production crew began work lighting the cars, with only a short window between the Lightning’s practices to set up. Our production crew brought out 5 cameras to film with including our Canon C300, Canon C100, two Sony A7s mk2’s, a DJI OSMO, and a myriad of Canon L series lenses – all from our Tampa video camera rentals package.

Litewave Media recording Victor Hedman

The Litewave Media Tampa video crew at work filming Victor Hedman of the Tampa Bay Lightning.

The crew filmed some lines with Victor and the teleprompter, but the shoot really charged up when Victor got on his skates, and the camera team chased him on the ice.

Tampa video production goes over script

Director Christian Cashmir and 2nd Cam Operator Tony Ahedo go over lines on the prompter with Victor Hedman.

We used the Sony A7s mk2 mounted on our MoVi M5 gimbal stabilizer as well as the DJI Osmo to capture smooth creative action shots and POV shots of the hockey puck. Some 120 frame slow motion footage accented the skates tearing up the ice.

Tampa video production chases Victor Hedman

Director/DP Christian Cashmir gives chase to Victor Hedman with the MoVi M5 gimbal camera stabilizer.

Litewave studios filming Victor Hedman on the ice

Victor Hedman stylishly skids on the ice as the Litewave Media team captures it in slow motion

One of the highlights for our gaffer, was incorporating our newest light, the ARRI Skypanel S60 from our Tampa grip truck rental on the shoot. The Skypanel packs quite a punch and acted as the main key light to illuminate the shots of Victor with the Volvos.

The Skypanel lighting the way for Litewave Media

Our ARRI Skypanel lights up the shot as Christian Cashmir directs with producer Andrew Hebert & Devon Mackinnon runs sound.

The shoot literally went out with a bang as the hockey stadium fired up their Tesla coils and shot electricity charges for our cameras to capture. This electro static footage will be used for a dramatic insert shot in the commercial. The Tesla coils typically only fire up at a hockey game when the Lightning scores, but we were able to turn all the lights off in the entire stadium so that the coils were the only thing lighting the arena – it made for quite a unique effect!

Looking to capture a Tampa TV Commercial production or Tampa video production? Contact us today to see how our teams can work together to build your business. Find us on Facebook and make sure to subscribe to the Litewave Media blog to stay up to date on all of our St Petersburg video production company news!

[All behind the scenes photos captured by Joe Malo]

Tampa Video Production Company Films With Acting Legend

Monday, May 16th, 2016

Over the last few weeks, our Tampa video production company has been busy shooting new TV shows for Netflix and Discovery Channel as well as TV commercials and Florida corporate videos right here in our own Tampa video production studio. We’ve also had the opportunity to work on an independent feature film with some pretty amazing actors.

Our Florida video production crew recently worked with the one and only Burt Reynolds! We were able to operate a teleprompter for Mr. Reynolds for his entire time on the production. “It was a great opportunity to work with Mr. Reynolds. I used to watch his movies, and now we are filming together”, says Litewave Media crew member Steffen Thiel.

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Our Tampa video production crew member Mike Garland with acting legend Burt Reynolds.

On another recent project, we were happy to welcome the team from the Special Operations Warrior Foundation(SOWF) to our Tampa video studio. SOWF is an excellent group dedicated to supporting the families of wounded and fallen Special Ops Heroes. “The foundation is great! They help these families both financially and spiritually to get them back on their feet. They’re just an incredible team of caring people who know what it’s like to lose a family member like that and want to help in any way they can,” says our own Tampa video crew member and Air Force veteran Mike Garland. Litewave Media founder, Christian Cashmir was on set for the TV commercial as 1st camera assistant as well as Andrew Ortoski who gaffed the shoot. Litewave Media’s own Johanne Castagan, Rich Brito, and Steffen Thiel also worked on the shoot. Look out for it on ESPN where it will air nationwide!

5-Hour-Energy-Tampa-Video-Commercial-BLOG

5 Hour Energy’s TV commercial production filming at Litewave Media’s Tampa video production studio.

Check out the commercial below:

Our Tampa video production team also had the great opportunity to work on a new Netflix series called “Captive” which will be airing this summer. Director of photography Christian Cashmir operated our MoVi M5 camera gimbal for the show with our Sony A7s II on-board shooting in 4k!

Tampa-Movi-M5-Sony-A7s-Production

On the new Netflix show “Captive,” Litewave Media’s Christian Cashmir operates our MoVi M5 camera gimbal with Sony A7s II

Our next shoot brought us down to beautiful Anna Maria Island. Litewave Media’s Tampa video equipment rental and Tampa grip truck packages were on hand for this national TV show for Discovery Channel. Christian Cashmir served as director of photography on the show “Stranger Than Florida”, while Sasha Sebesta and Steffen Thiel worked as grips. The Litewave Media camera crew provided lighting, video, and audio gear for the high-end broadcast production of this national TV show.

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Our Tampa video production company shooting an interview for the Discovery Channel show “Stranger Than Florida”.

Quite a few of the projects we film go to LA, New York, or elsewhere for editing and finishing, but many stay right here in St. Petersburg, Florida to work at our full service post-production facility, Litewave Studios. Our Tampa post-production suites feature state-of-the-art equipment, voice over booth, and modern editing programs to service large scale productions.

It’s been a busy few weeks at our Tampa video production company, but that’s just the way we like it!

Do you have a Tampa independent film or Florida corporate video that you would like produced? Contact us today to discuss your project. Be sure to like us on Facebook to check out our previous work. Keep up with the Litewave Media Blog to stay up to date on Tampa video production news!

Litewave Media Films Guiness Record Tightrope Walker Nik Wallenda for TIME

Monday, May 11th, 2015

Litewave Media was honored to receive a call from TIME magazine’s video department about filming an upcoming video series called The Ultras: Extreme Adventurers. The web series documents adventurers around the globe. The segment we filmed was on world renowned tightrope walker Nik Wallenda. (Please wait a minute for the video below to load)

Nik Wallenda is a 7th generation funambulist or more commonly known as a tightrope walker. His family has been challenging themselves and taking risks with acrobatics since the beginning of the 18th Century. Nik has broken several world records since he started performing on the high-wire. He is the first person to walk across the Grand Canyon on a tightrope. Some of his other feats include: tightrope walking across Niagara Falls, walking between two Chicago skyscrapers blindfolded, and hanging from a helicopter with only his teeth. He has 9 Guiness World Records and he recently set another world record with his latest acrobatics challenge.

Litewave Media films private interview with Nik Wallenda

Litewave Media’s Christian Cashmir films an interview with Nik Wallenda

Our Tampa video production company was honored to film an exclusive interview with Nik Wallenda about his next high-wire performance for TIME Magazine. Wallenda walked on top of the observation wheel called the Orlando Eye, a 400-foot-tall spinning wheel, on April 29th. Unlike the tightrope walking, this new challenge was different in that the wheel was constantly moving so he had to keep pace with it as it rotated.

Litewave Media films private interview with Nik Wallenda

Christian uses the jib to film Nik walking the tightrope

Our Tampa video crew took our Tampa grip truck to the location in Sarasota. Christian directed the interview and operated the camera, Harold “Pinky” Hood served as lighting tech, and Ana Christina Sanchez was production assistant for the shoot. During the interview, Nik talked about his passion for tightrope walking, his family legacy and his next challenge – walking atop the Orlando Eye.

Litewave Media films private interview with Nik Wallenda

Nik walks on the tightrope he uses for training

Our Tampa video production crew captured Nik Wallenda training for his next tightrope walk. He utilizes a smaller practice rope where he polishes his technique before a challenge. During his strict training regimen, he simulates the environment he will be in when performing. To capture some dynamic b-roll Litewave Media brought out our EZ-FX Jib to film Nik on the tightrope. Christian and Ana Christina also traveled around Sarasota filming b-roll for the video. They filmed iconic Tampa Bay landmarks including the Sunshine Skyway Bridge and Tampa Bay to set the scene for the story.

Litewave Media films private interview with Nik Wallenda

Litewave Media crew Ana Christina Sanchez and Christian Cashmir with tightrope walker Nik Wallenda

Our Florida video company was extremely proud to meet and film with Nik and get some behind-the-scenes insight into the training for his next project. We can’t wait to see what he has in store for his next challenge!

Do you have a Tampa video production or Tampa video commercial you would like to film? Please contact us for a free consultation. You can like Litewave Media on Facebook to check out our latest video projects. Be sure to keep up with the blog for more Tampa video production news!

Litewave Media Adds MōVI Rental Package to Tampa Equipment

Thursday, April 2nd, 2015

It’s amazing how technology has evolved in the digital cinema industry the past few years. With new cameras that can practically see in the dark, to LEDs and lightweight, low energy HMI lighting, to aerial video drones, to our latest addition in camera support: The Freefly MōVI M5 with Spektrum Transmitter. Our video production company is thrilled to add this new camera support system to our Tampa video equipment rental. This new technology drastically improves the quality of hand-held camera moves and replaces, in many cases, what a very costly and heavy Steadicam system would have done in the past. If you are looking for a Tampa MoVI m5 rental give us a call today.

Litewave Media is adding the Freefly MōVI M5 to their Tampa camera equipment

Litewave Media’s new camera stabilizer, Freefly’s MōVI M5 (photo courtesy: Freefly)

The Movi M5 is built with ultra lightweight construction which makes it easy to move around and get unique angles while also being strong enough to handle heavy cameras. We’ve already tested our Canon C300, C100, 5D, and the Sony A7S and FS100 cameras with great success. In addition, changing lenses or adding camera accessories is fast and easy. It’s extremely versatile and has enabled us to film creative shots without many of the stresses that other camera stabilization systems can have.

Litewave Media is adding the Freefly MōVI M5 to their Tampa camera equipment

Litewave Media’s new MoVI M5 rental package now in Tampa, FL

“The MōVI has amazing stability. We can control its sensitivity using the Freefly Configurator App which also gives us the ability to have two people operating the camera. One focuses on maneuvering the camera while the other can concentrate on framing the shot,” says Litewave Media founder Christian Cashmir. “It also has a solo mode for when you only have one camera operator on smaller jobs. It’s really amazing technology.”

Litewave Media is adding the Freefly MōVI M5 to their Tampa camera equipment

Our Tampa video production team films with Freefly’s MoVI M5 at Fort De Soto

The MōVI M5 has really enabled our DP’s and directors to get shots they were not able to in the past either because of cost, weight or speed. We’ve had a great experience using it on a recent pirate-themed film, that Litewave Media filmed at historic Fort De Soto in St. Petersburg, FL. Our Tampa video production company is excited to use the M5 next on an upcoming music video shoot.

Litewave Media is adding the Freefly MōVI M5 to their Tampa camera equipment

Our Tampa video crew films with the MōVI M5 on a pirate-themed short

Do you need a Tampa MōVI rental, or Tampa camera equipment for your next video project? Please contact us for a free consultation. You can like Litewave Media on Facebook to check out our latest video projects. And be sure to keep up with the blog for more Tampa video production news!

Joker Bug 800 HMI Light Kits Added to Our Tampa Lighting Rental

Friday, February 20th, 2015

Litewave Media is excited to add new HMI lighting to our Tampa grip truck and lighting equipment rental packages. Our video production company has just added the K5600 Joker-Bug 800 HMI kit to our lighting arsenal which is a powerful daylight balanced fixture. If you are looking for a Tampa HMI lighting rental or Tampa Joker 800 rental give us a call today.

Litewave Media is adding the Joker 800 to their Tampa lighting equipment

Litewave Media’s new lighting addition, K5600 Joker-Bug 800 kit with accessories

The Joker 800 has the ability to produce 50% more light than other daylight fixtures, including the Joker 1200. The light is small and light (it only weights 38lbs!) which makes it perfect for on-location lighting and traveling. While the many 1200 watt fixtures takes an entire circuit to power, the Joker 800 only draws 11 Amps!

Litewave Media is adding the Joker 800 to their Tampa lighting equipment

The Joker 800 in action (photo courtesy: K5600 Lighting)

The Joker 800 has many benefits of smaller lights, but with the power of larger fixtures, which has made the K5600 Joker-Bug 800 an industry standard HMI light and a perfect addition to our Tampa lighting rental. We look forward to using it on many shoots to come and renting it out to anyone looking to add a little extra punch to their productions!

Litewave Media is adding the Joker 800 to their Tampa lighting equipment

Our new daylight HMI, Joker-Bug 800, at our Tampa video studio

Do you need a Tampa HMI rental, Joker 800, or a Tampa grip truck for your next video  project? Please contact us for a free consultation. You can like Litewave Media on Facebook to check out our latest video projects. Be sure to keep up with the blog for more Tampa video production news!

Litewave Media Films Legendary Comedian Elayne Boosler

Tuesday, February 3rd, 2015

Litewave Media loves comedy. We’ve always tried to incorporate humor into our work since we started over 10 years ago; and so, it was an absolute joy to work with one of comedy’s greats last month, Elayne Boosler.

Elayne is a legendary female comedian who has been in the business for almost 40 years. In 1986, she changed the comedy industry when she became the first female comedian to get her own one-hour comedy special on cable. She has written and hosted several awards shows including the Daytime Emmys and the Cable ACE awards. She has also been a guest for a variety of Late Night shows. Our Tampa video production company was extremely excited when the manager of comedian Elayne Boosler hired Litewave Media to film Elayne’s new stand-up comedy act.

Litewave Media films Elayne's live performance

Litewave Media crew Kenny, Brandon, Christian, John, Malachi and Mike with legendary comedian Elayne Boosler

The live event took place at the historic theater inside Delray Beach’s Center for the Arts. The event was sold out, and people from around the country came to see Elayne perform. Our Tampa video production crew scouted the location a week earlier to map out camera positions and assess the lighting setup. On Jan 27th, our team arrived early to Delray Beach, Florida in the morning to set up the equipment for the live show. We enjoyed the opportunity to meet Elayne before her performance and review the plan of action. And once she went on, the crowd did not stop laughing for the next hour as she delivered a flawless performance!

Litewave Media films Elayne's live performance

Litewave Media films Elayne performing her live stand-up comedy act

The live comedy performance was filmed with 5 broadcast HD cameras from our array Tampa video equipment. Christian Cashmir was the director of photography and operated a Panasonic HPX-170 video camera that was mounted on Litewave Media’s EZ-FX camera jib. Kenny Strawn worked the Panasonic HPX-500 camera to get all the close up shots of Elayne. John Jones went hand-held and filmed a variety of creative angles from the performance. Brandon Hyde shot with an HVX-200 camera to cover the wide shots of the comedy act and Malachi Cull also operated another HVX-200 camera from the balcony. Harold “Pinky” Hood acted as grip and assistant for the shoot. Mike Barnitt captured sound on 6 discreet channels for optimum surround sound mixing. The footage was sent off to David Avallone, Elayne’s longtime editor and producer, to edit the special together in Los Angeles, CA.

Litewave Media films Elayne's live performance

Elayne Boosler and Litewave Media founder Christian Schwier

The stand-up comedy show will be edited into a DVD, and she hopes to air it on premium cable and on-demand in the near future. Litewave Media was extremely honored to film with Elayne and we wish her all the best for the rest of her tour. Our crew had a blast traveling to Delray Beach, Florida, and we hope Elayne comes back to Florida soon to perform again (maybe even to Tampa?!)

Litewave Media films Elayne's live performance

Elayne entertains her audience while the Litewave Media crew captures the performance

Do you have a live Tampa video event or concert you would like to film or need help producing? Please contact us for a free consultation. You can like Litewave Media on Facebook to check out our latest video projects. Be sure to keep up with the blog for more Tampa video production news!

 

Litewave Media Films Training Workout Video Series for Renegade Soccer

Thursday, January 8th, 2015

Happy 2015! We hope everyone is enjoying the new year so far. A common New Years’ resolution is to get back into shape, after the holidays and so the Litewave Media film team decided to start working on this goal with the help of Renegade Soccer’s Training Videos. Our Tampa video production company  filmed a soccer training DVD series with co-founders Billy and J.R. from Renegade Soccer. We filmed a total of 12 discs with content that included ball technique tutorials as well as fitness training with some top soccer athletes from around the country.

Our Tampa video production crew films  renegade soccer video at our studio

Our production crew films the Renegade Soccer Fitness Training Videos at our Tampa video studio

The soccer workouts and exercises were filmed at our Tampa video production studio. We used three Panasonic P2 video cameras to get a variety of angles on the talent. We also used our 10 foot EZ FX Jib to incorporate more dynamic shots. To light the studio, we used a combination of Kino Flo lights and our new state-of-the-art Altman LED Cyc lights which have the ability to change colors without the use of gel. The soccer workout team decided to use a blue look to unify the branding of the DVD.

Litewave Media films Renegade Soccer founders, Billie and J.R, participating in the training video

Renegade Soccer co-founders, Billy and J.R, lead the training video

Christian (Litewave Media founder) operated the first camera which was mounted on the jib, Kenny Strawn was in charge of the second camera and Harold “Pinky” Hood worked the third camera handheld. Jeff  Zampino acted as script supervisor and Mike Barnett captured audio. Ana Christina Sanchez worked as production assistant. It was a long three days of soccer workouts, but we captured a lot of great footage. At the end of the shoot our Tampa production crew even got to try the workout…(we didn’t last very long, but it was fun!)

Our Tampa Video Production Crew participating in the soccer training

Ana, Jeff and Pinky get to try out the soccer training with Billy…(don’t worry they’re not on the DVD!)

Our Tampa post production company edited the DVD for Renegade Soccer, which will be available later this year for purchase. The Litewave Media crew will keep working hard and hopefully make lots of “goals” this year…we hope to make Pelé proud!

Do you want to film a Tampa fitness training video? Please contact us for a free consultation. You can like Litewave Media on Facebook to check out our latest video projects. Be sure to keep up with the blog for more Tampa video production news!

Litewave Media Produces Series of Videos for Sims Crane

Wednesday, May 7th, 2014

Our Tampa video production studio had the unique opportunity to work alongside Sims Crane & Equipment Co. to produce their reality show “Heavy Lifting” which gives viewers an inside look at the crane industry. Sims Crane is Florida’s premier Crane and Equipment provider and partnered with Litewave Media to make their vision a reality. Litewave Media also produced a series of training videos at their Tampa location. The entire project spanned a total of over 20 videos.

With a number of reality shows under their production belts, including ABC’s Shark Tank, TLC’s Extreme Couponing, and the Cayman Island’s Paradise Pawnthe award-winning Litewave Media film crew brought their expertise to the “Heavy Lifting” film set. The crew explored the daily trials of Sims’ crane operators, from erecting entire buildings to lifting whales at a theme park.

When Sims Crane first contacted our Tampa video production company, we set up a series of meetings to plan the logistics of the shoot. Director and cinematographer Christian Cashmir alongside producer Andrew Ortoski collaborated with Sims Crane’s director of marketing, Dean Sims on the creative direction for the show.

Sims Crane Lot

The Crane Yard at Sims Crane in Tampa, FL

With the use of GoPro Hero 3, the Litewave Media camera crew was able to film stunning overhead shots of the crane’s movements. Other video production equipment including the Canon C100, 2 Panasonic HVX200’s, 1 Panasonic HPX-170, and a Canon 5D Mark III were used for filming.

Sims Crane Workers with Andrew Ortoski and Mike Barnett

Sims Crane Crew with Litewave Media’s Andrew Ortoski (Producer/Camera) and Mike Barnitt (Audio)

Camera operators Christian Cashmir, Taylor Girard, John Jones, and Andrew Ortoski captured all of the action, while Jeff Zampino scripted the show along with Dean Sims. Mike Barnitt and Tom Hurxthal handled audio and Jamie Parslow served as grip. Christian Cashmir and Andrew Ortoski edited and tackled post-production work at Litewave Media’s Tampa post-production company.

Sims Crane also teamed up with our Tampa video crew in creating a number of training videos on crane safety called “Sims Crane Minutes”. These educational videos inform viewers on how cranes function and the potential dangers of operating a crane. Several of the videos were even selected by O.S.H.A. as official crane safety and training videos.

Candace LeRae with Litewave Media Tampa Film Crew

Candace LeRae with Litewave Media’s Tampa Film Crew

These safety videos were a unique opportunity for Litewave Media to get creative with Sims Crane. One video had the distinct style of “Film Noir”, beginning the video in black and white, as if it were an old-style detective movie. Andrew Ortoski created dramatic lighting and even simulated a thunderstorm in the rain. Candace LeRae was the beautiful femme fatale actress who brought the scene to life along with Sims Crane’s very own Safety Director, Bob Berry. The scene was shot in the Sims Crane headquarters in Tampa, Florida.

Litewave Media also produced another training video for Sims in the style of ABC’s hit TV series “Lost”. The video makes an homage to the Dharma Initiative videos within the series and was filmed as if they were found on an old film reel.

with Litewave Media Film Crew

Litewave Media’s Video Crew Sets up for the Dharma Initiative-style Training Video

Do you have a Tampa video project coming up? You can email us at info@litewavemedia.com for a free consultation. Please like our Tampa video company on Facebook, and be sure to keep up with the blog for more Tampa video production news!


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