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Tampa Video Production Company Films Victor Hedman of The Lightning

Thursday, April 13th, 2017

Recently Litewave Media took to the ice at Amelie Arena, home of the Tampa Bay Lightning, for a Volvo TV commercial shoot with Victor Hedman, one of the top defenders in the NHL. The spot was produced along with Moore and Scarry Advertising for Crown Automotive Group and will be airing soon! Our Tampa video production company was thrilled to be back on the ice as we filmed with the Lightning last year for a production as well.

Litewave Media film NHL Victor Hedman

Director/DP Christian Cashmir & 2nd Cam Tony Ahedo plan out some action shots of Victor with the Sony A7s Mk2 & DJI OSMO.

Crown Automotive brought in seven cars and SUVs and set them up on the ice rink as a back drop for the shoot. The Litewave Media Tampa video production crew began work lighting the cars, with only a short window between the Lightning’s practices to set up. Our production crew brought out 5 cameras to film with including our Canon C300, Canon C100, two Sony A7s mk2’s, a DJI OSMO, and a myriad of Canon L series lenses – all from our Tampa video camera rentals package.

Litewave Media recording Victor Hedman

The Litewave Media Tampa video crew at work filming Victor Hedman of the Tampa Bay Lightning.

The crew filmed some lines with Victor and the teleprompter, but the shoot really charged up when Victor got on his skates, and the camera team chased him on the ice.

Tampa video production goes over script

Director Christian Cashmir and 2nd Cam Operator Tony Ahedo go over lines on the prompter with Victor Hedman.

We used the Sony A7s mk2 mounted on our MoVi M5 gimbal stabilizer as well as the DJI Osmo to capture smooth creative action shots and POV shots of the hockey puck. Some 120 frame slow motion footage accented the skates tearing up the ice.

Tampa video production chases Victor Hedman

Director/DP Christian Cashmir gives chase to Victor Hedman with the MoVi M5 gimbal camera stabilizer.

Litewave studios filming Victor Hedman on the ice

Victor Hedman stylishly skids on the ice as the Litewave Media team captures it in slow motion

One of the highlights for our gaffer, was incorporating our newest light, the ARRI Skypanel S60 from our Tampa grip truck rental on the shoot. The Skypanel packs quite a punch and acted as the main key light to illuminate the shots of Victor with the Volvos.

The Skypanel lighting the way for Litewave Media

Our ARRI Skypanel lights up the shot as Christian Cashmir directs with producer Andrew Hebert & Devon Mackinnon runs sound.

The shoot literally went out with a bang as the hockey stadium fired up their Tesla coils and shot electricity charges for our cameras to capture. This electro static footage will be used for a dramatic insert shot in the commercial. The Tesla coils typically only fire up at a hockey game when the Lightning scores, but we were able to turn all the lights off in the entire stadium so that the coils were the only thing lighting the arena – it made for quite a unique effect!

Looking to capture a Tampa TV Commercial production or Tampa video production? Contact us today to see how our teams can work together to build your business. Find us on Facebook and make sure to subscribe to the Litewave Media blog to stay up to date on all of our St Petersburg video production company news!

[All behind the scenes photos captured by Joe Malo]

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