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Posts Tagged ‘Florida TV commercial’

St Petersburg Video Production Company Produces Local Web Series

Friday, February 10th, 2017

From the studio that brought you the award-winning Tampa web series The Skyship Chronicles, the feature film Jules Dongu Saves the World, and the award-winning short Magazine Issues, comes another series based on the real-life adventures of our own St Petersburg video production company! Ever wondered what it’s like behind the scenes of a major production company? Well, we just wrapped principal photography on an 8 episode web series that is doing just that.

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Our Tampa video production crew finishes a night shoot at one of St. Petersburg’s many gorgeous beaches!

“BTS” (short for behind-the-scenes) utilizes documentary style cinematography to follow a ragtag group of filmmakers as they produce a “big” budget film, along with all the crazy actors, executives, and characters that follow suit. The series takes a satirical look behind the filmmaking curtains to capture the absurd daily life of those working at a film studio as they attempt to produce a sci-fi space opera, combining the adventure of “Star Wars” with the music of “Les Miserables”.

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It’s a duel at sunset! Filming BTS on St. Pete’s Gandy beach… Or is it an other worldly planet?

Litewave Media founder Christian Cashmir initially came up with the idea for the series years ago after experiencing a crazy day on set where everything that happened behind-the-scenes seemed more interesting than the project they were actually filming. In summer of 2016, that idea began to come to fruition when he and co-creator Jason Henne finished mapping out the entire series and sat down with our team of writers to being working on season 1. We approached the St Petersburg/Clearwater Film Commission (FilmSPC) about partnering, and they offered the project a generous grant… From there, it was off to the races!

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The cast of BTS filming outstide Litewave Studios

Once our writers had penned their last drafts, it was time to begin pre-production. Series creator and director Christian Cashmir brought in co-producers Briston George and Alissa Schneider, directors of photography Eric Coughlin, Daryn Murphy, and Scott Sullivan, key grip and gaffer Sasha Sebesta, and assistant director Lynne Hansen to helm the series. For the cast, we brought on actors Chris Cavalier from the Oscar-nominated film Hidden Figures, Lucius Baston (Stranger Things, Bad Leiutenant), Owen Harn (The Walking Dead, True Detective), Vivian Alvarez (12 Years a Slave), Chris Jackson (The Inbetweeners), and Alison Burns Jackson, who was a lead in the national tour of the hit musical Rent, as well as a plethora of extremely talented local actors to accompany them!

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Everyone’s excited for the new arrival. Who could it be??

Production was a hurricane of fun as we filmed the entire series in just under 2 weeks! To film the series, we brought our St Petersburg grip truck to some of the city’s most gorgeous beaches and exotic locales. Much of the series we filmed in-house, on both our St. Petersburg white cyc studio and Tampa green screen studio (needless to say, our Tampa video production crew was thankful for the easy load-outs!). Key grip Sasha Sebesta also outfitted the overhead lighting in the entire office-area of the studio with Kino Flo daylight balanced bulbs to make lighting for the office scenes quick, soft, and easy (our studio actually decided to keep these in place for any other types of future shoots – or maybe season 2…)

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Director Christian Cashmir giving dance lessons to the BTS cast while filming on the beach. Just look at that footwork, baby!

From our equipment package, we filmed the entire first season on our Canon C300 Mk II and C300 Mk I cameras, some Canon L zoom lenses and Canon CN-E cinema prime lenses. We even brought out camera operator Eric Coughlin’s Steadicam to get some more cinematic footage for the “movie-within-a-movie” scenes.

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Director of photography Eric Coughlin using the Canon C300 MkII camera on our Tampa white cyc studio.

With principal photography finished, we’ve now taken all of the footage we have to our Tampa post-production company, where our editors will cut together each of the 8 episodes. Looking forward, we’ll bring in the talented actors to our St. Petersburg recording studio, in which we’ll produce all of the songs for the series’ musical numbers. We’ve got a ton of work left and our team hasn’t stopped yet!

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It’s ninja beach! Cast and crew sandy, yet happy after a fun day of filming fight scenes on the beach!

Watch the video below for a behind-the-scenes look at “Behind The Scenes”:

Stay tuned for more updates as “BTS” progresses. Remember to like our Facebook page for behind the scenes photos and videos as we continue working on the series! In the meantime, check out some of the other work we’ve done, like music videos  and commercials!

Do you have a St. Petersburg independent film you’d like us to produce? Contact us today for a consultation. Be sure to like us on Facebook. Stay up to date on all St Petersburg video production company news by heading over to our blog.

Florida Video Production Company Travels Through Time For New TV Ad Campaign

Wednesday, November 9th, 2016

Recently our Florida video production company had the chance to work with Grand Villa, a resort style senior living community with multiple locations throughout Florida, to film a TV commercial campaign at one of their communities. We went to their St Petersburg, Florida location to learn more about the services they provide to their residents, take a tour of the facilities, and brainstorm ideas for the commercial.

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Director Christian Cashmir and grip Sasha Sebesta film with our Dana Dolly and Sony a7S II.

Tampa video production services

Once we had a chance to sit down and speak with the marketing team and get a feel for the community, our production team was excited to draft a script for the project and provide our Tampa video production services. With multiple communities throughout Florida, Grand Villa is one of the more popular retirement communities among seniors, hosting a friendly staff, resort-like amenities, and high quality assisted living services.

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Makeup artist, Nikki, puts final touch-ups on makeup before filming the 60′s flashback dinner scene

The video production process

Working together with Grand Villa marketing team’s Ben Rizzo and Clint Dockery, Litewave Media founder Christian Cashmir and writer Mike Garland planned out a fun, emotional story to film. Over the course of a week, the team transformed the idea into a fully developed commercial production- complete with storyboards, costumes, cast, and crew. The concept of the shoot was to journey through the life of a woman at milestones in her life, shown through various decades encompassing the 1950′s, 1960′s, and present day. Our Tampa video production crew was ready to begin filming!

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Steadicam operator Eric Coughlin, director Christian Cashmir, and Grand Villa’s marketing guru Ben Rizzo review footage in between takes.

Stocked, locked, and ready to rock, we drove our St Petersburg grip truck to Grand Villa to begin our first day of filming. Their St. Petersburg location was a great choice for production as it boasts tennis courts, a pool, coffee shop, multiple hair salons, and a grand dining room complete with its own cafe. With multiple areas perfect for cinematic storytelling, our crew began filming with our Tampa video equipment rental package. Using our Canon C300 mkII and Sony A7sII video cameras with Canon cinema lenses, director Christian Cashmir helmed the production, bringing his technical skill and directing expertise to the project. Alongside Steadicam operator Eric Coughlin, our Tampa video production crew flew in our Arri and KinoFlo 4 Bank lighting kits, and also filmed scenes on our Dana Dolly.

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Our Florida video production crew films a scene on Steadicam for the Grand Villa commercial

We recorded a little time lapse of one filming location (shot by grip Sasha Sebesta):

On day two of the shoot, our Tampa video production crew planned to travel in time to the 1950′s. But, since our time machine was out of batteries, we decided on the next best thing: Johnny Rockets, a 50′s-style diner. Our crew loaded up our grip truck and set forth. With a vintage theme, leather seats, and decor reminiscent of the 1950s, Johnny Rockets was the perfect place to film a scene for the Grand Villa TV ad campaign. The quiet restaurant was transformed and set ablaze with colorful costumes, laughing actors, crew members, and of course a classic dish of ice cream. (The crew may have had refills)

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Actors Lexi, Linda, and Chris during the second day of filming at Johnny Rockets, a 50′s-style diner.

Post Production Time

After a lively, creative shoot it was time to head back to our Tampa Bay video studio to begin the editing and post production process. We hired a top notch voice-over actress, who we captured in our sound booth and Tampa recording studio. Our post team even created a visual effect sequence to augment the great work our production crew started.

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The cast and crew at Grand Villa St. Petersburg celebrate completing the first day of filming.

Our Florida video production crew had a great time working with the Grand Villa team on such a fun project. The TV commercial will air regionally in Florida. You can also watch the finished commercial below!

Do you have a Florida tv commercial or Tampa corporate video you would like to produce? Contact us today for a free consultation. Be sure to like and follow us on Facebook to watch all of our latest videos and follow our Litewave Media blog to stay up to date on the latest Tampa video production news.

 


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