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Posts Tagged ‘Tampa video production’

Florida Video Production Company Serves Up Grouper Week TV Ad

Friday, July 14th, 2017

Every year in July, St. Petersburg celebrates Grouper Week, a delicious celebration of the native grouper fish. This year, the festivities kick off on July 22nd in St. Petersburg/Clearwater, the grouper capital of the world. Our Florida video production company along with St. Pete Film Commissioner Tony Armer teamed up to produce a La La Land-inspired dance commercial promoting the festival and the fish!

St. Petersburg production company films commercial.

Our Tampa Steadicam crew films the dancers mid-take.

The 30-second TV ad was filmed on location at a local beach house in Gulfport, overlooking the beautiful Florida Gulf Coast. Choreographer Johanne Castagan created a dance in the style of the La La Land pool scene from last year’s Oscar-winning film. Twenty dancers including three stunt people performed the choreography.

Florida production company creates a choreography for the actors.

The dancers hit their marks in the choreography finale.

The ad was filmed in a one-take shot with no editing; and so, the team had to get everything just right – needless to say the rehearsals paid off!

St. Petersburg video production films dancers.

Filming the one-take on Steadicam for the Grouper Week TV commercial.

Armer directed the commercial with Litewave Media’s Christian Cashmir acting as cinematographer. Our St. Petersburg video production crew also included Eric Coughlin who operated Steadicam and Andrew Ortoski as gaffer, whose team rigged up the surrounding trees with string lights to accentuate the depth of the scene.

St. Petersburg video company films one-take St. Petersburg commercial.

A Florida sunset serves as a beautiful backdrop for the video.

The Litewave Media Tampa grip truck rental was on hand to supply the ARRI Skypanel s60 as our key light and a variety of additional fixtures and grip equipment to set the scene. The lighting team actually rigged the Skypanel on the roof of the house for the perfect angle!

Florida production company created commercial on Steadicam.

Our Tampa production company films the actors on Steadicam.

The song, “Another Day of Sun,” from La La Land was re-recorded with new grouper-infused lyrics written by Armer and performed by Alex Harris, a local Tampa Bay musician.

Florida video company is skilled in filming complex scenes.

Actor Jason Henne gets up close and personal with a grouper sandwich!

Check your local television station for the Grouper Week TV spot which began airing July 13… or catch a sneak peak below!

On filming the project, Cashmir said, “Nothing beats filming on St. Pete’s beautiful coastline. Great crew, gorgeous sunsets… what more could you ask for?!”

Florida video company has a highly talented crew.

The dancers and crew after wrapping filming on the commercial.

Check out grouperweek.com for more info and the events that are planned for the festivities.

Are you looking to create a Tampa TV Commercial production or Tampa video production? Contact us today to see how our team can help to build your business. Find us on Facebook and make sure to subscribe to the Litewave Media blog to stay up to date on all of our St. Petersburg video production company news!

Tampa Video Production Company Films Victor Hedman of The Lightning

Thursday, April 13th, 2017

Recently Litewave Media took to the ice at Amelie Arena, home of the Tampa Bay Lightning, for a Volvo TV commercial shoot with Victor Hedman, one of the top defenders in the NHL. The spot was produced along with Moore and Scarry Advertising for Crown Automotive Group and will be airing soon! Our Tampa video production company was thrilled to be back on the ice as we filmed with the Lightning last year for a production as well.

Litewave Media film NHL Victor Hedman

Director/DP Christian Cashmir & 2nd Cam Tony Ahedo plan out some action shots of Victor with the Sony A7s Mk2 & DJI OSMO.

Crown Automotive brought in seven cars and SUVs and set them up on the ice rink as a back drop for the shoot. The Litewave Media Tampa video production crew began work lighting the cars, with only a short window between the Lightning’s practices to set up. Our production crew brought out 5 cameras to film with including our Canon C300, Canon C100, two Sony A7s mk2’s, a DJI OSMO, and a myriad of Canon L series lenses – all from our Tampa video camera rentals package.

Litewave Media recording Victor Hedman

The Litewave Media Tampa video crew at work filming Victor Hedman of the Tampa Bay Lightning.

The crew filmed some lines with Victor and the teleprompter, but the shoot really charged up when Victor got on his skates, and the camera team chased him on the ice.

Tampa video production goes over script

Director Christian Cashmir and 2nd Cam Operator Tony Ahedo go over lines on the prompter with Victor Hedman.

We used the Sony A7s mk2 mounted on our MoVi M5 gimbal stabilizer as well as the DJI Osmo to capture smooth creative action shots and POV shots of the hockey puck. Some 120 frame slow motion footage accented the skates tearing up the ice.

Tampa video production chases Victor Hedman

Director/DP Christian Cashmir gives chase to Victor Hedman with the MoVi M5 gimbal camera stabilizer.

Litewave studios filming Victor Hedman on the ice

Victor Hedman stylishly skids on the ice as the Litewave Media team captures it in slow motion

One of the highlights for our gaffer, was incorporating our newest light, the ARRI Skypanel S60 from our Tampa grip truck rental on the shoot. The Skypanel packs quite a punch and acted as the main key light to illuminate the shots of Victor with the Volvos.

The Skypanel lighting the way for Litewave Media

Our ARRI Skypanel lights up the shot as Christian Cashmir directs with producer Andrew Hebert & Devon Mackinnon runs sound.

The shoot literally went out with a bang as the hockey stadium fired up their Tesla coils and shot electricity charges for our cameras to capture. This electro static footage will be used for a dramatic insert shot in the commercial. The Tesla coils typically only fire up at a hockey game when the Lightning scores, but we were able to turn all the lights off in the entire stadium so that the coils were the only thing lighting the arena – it made for quite a unique effect!

Looking to capture a Tampa TV Commercial production or Tampa video production? Contact us today to see how our teams can work together to build your business. Find us on Facebook and make sure to subscribe to the Litewave Media blog to stay up to date on all of our St Petersburg video production company news!

[All behind the scenes photos captured by Joe Malo]

Production Company Films Game of Thrones Inspired TV Commercials

Saturday, September 17th, 2016

Have you heard of the most prestigious dentists in the 7 kingdoms!? Litewave Media, one of Tampa’s leading video production companies, had the absolute pleasure to film a series of commercials inspired by the hit HBO TV Series, Game of Thrones (with a little bit of King Arthur sprinkled in). A group of dentists, 3 brothers from Spring Hill, known as Shuayb Dental partnered with Litewave Media to write and produce the spots titled, Game of Dentists. The TV ads began airing last week all throughout Hillsborough and Pasco counties. Check them out below!

Game of Dentists – 60 Second Version

 

Game of Dentists – 30 Second Version

 

Game of Dentists – Sword of Destiny – 30 Second Version

Our crew filmed the TV ads right here in St. Petersburg, FL at the Sunken Gardens. It may not be Westeros, but with some custom set design and intricate costumes, our crew worked to bring the medieval commercials to life. Our production company brought out our Tampa grip truck to the location where filming took place for the day. Our valiant cast and crew endured heat and a tropical storm, but we powered through it all with umbrellas and tents to ensure the whole production was completed on time!

Tampa Video Company films Game of Thrones Inspired Commercial

DP Eric Coughlin films with the Steadicam and Canon C300 mkii as the Knights of Shuayb enter

Our crew included makeup artists, Nikki Stefansic and Ginny Dworchak who created a prosthetic beard for a wizard and dirtied up a group of peasants; set designer Don Knight who created a real life-sized sword-in-the-stone prop as well as large stone columns; and costumer Josh Todd who created peasant outfits and custom leather armor for the three Shuayb brothers known as “The Knights of Shuayb” in the commercials.

Tampa Production Company films Game of Thrones TV Spot

Our Tampa Production Company’s crew after wrap on the Game of Dentists commercials

The spots were written by Mikey Garland, Mario Graniello, and Christian Cashmir. Christian and Eric Coughlin co-DP’d the commercial with Christian Cashmir, Litewave Media’s founder, directing.

The rest of the crew included Johanne Castagan as prod. coordinator, Andrew Ortoski as gaffer, Mark Farag and Jake Jalbert as ACs, Sasha Sebesta and Mikey Garland as grips, Jason Henne on sound, Jona Prenga as PA, Delon Epps did catering, and German Ponce on VFX. Christian Cashmir edited and colored the spots at Litewave Media’s Tampa post production company.

Game of Dentists Tampa Production Company

The Litewave Media crew films Game of Dentists with a Princess and the Knights of Shuayb

CAST

Mohammad Shuayb – Lord of Shuayb

Mujib Shuayb – Knight of Shuayb

Omar Shuayb – Duke of Shuayb

David Hershman – Wizard

Vanessa Tompkins – Tooth-hurt Peasant/Princess

Micah Popp – Skinny Knight Arthur

Zack Vazquez – Sir Magnus

Monster Washburn – Giant Death Knight

Heckler Peasant Boy – Chris Cavalier

Heckler Peasant Girl – Samantha Maguire

Peasants – John Archer Lundgren, Payton Booker, Jeff Sheppard, Josh Todd, Vivian Hauck, Thelma Duff, David Koepfinger, Jason Adkinson Walsh, Brian Ballance

Litewave Media films Tampa TV commercial production

Director of the spots, Christian Cashmir, with the Knights of Shuayb in their Tampa TV commercial production

If you’re looking for Tampa TV commercial production for your business, contact us today for a free consultation. Be sure to like us on Facebook to and catch up on our latest videos. Or follow the Litewave Media blog to stay up-to-date on all of our St Petersburg video production company’s news!

St Petersburg Video Production Company Makes 10 Rescues

Friday, July 1st, 2016

Our St Petersburg video production company has been filming and working on post production for the hit new web series Rescue-Clearwater for a little over 7 months now. The show, based on the real life stories behind the Dolphin Tale movies and Winter the dolphin, recently hit a milestone: 10 episodes! The first episode premiered online in February 1st of this year, highlighting the history of the Clearwater Marine Aquarium (CMA) and the amazing work they do to rehabilitate, rescue, and release sea animals in St. Petersburg, Florida.

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Litewave Media’s founder, Christian Cashmir and SteadiCam operator Eric Coughlin film Abby, Winter’s caregiver for the show

The Clearwater Marine Aquarium is home to Winter the dolphin, the inspiration and star of the hit Dolphin Tale films. CMA is also home to a diverse group of wildlife ranging from dolphins like Nicholas (pictured below) to sea turtles and even pelicans, too! CMA has an amazing program to help rescue injured sea creatures, rehabilitate them using world class medical care in their state of the art facilities, and release them back into the wild.

While at the aquarium, our Florida video production crew were able to be a part of filming amazing stories like a sea turtle hatchling release and Hope the dolphin’s rescue and rehabilitation. For episode 7, the Litewave Media team drove our St Petersburg grip truck to beautiful Clearwater Beach, FL to film at the CMA, this time focusing on Winter and Hope’s special relationship.

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Nicholas the dolphin happily waits for a meal of fresh fish. Photo: Clearwater Marine Aquarium

Litewave Media’s Christian Cashmir, Steffen Thiel, and SteadiCam operator Eric Coughlin used gear from our St Petersburg video equipment rental package to film the aquarium team in action working with the animals and rescuing sea creatures in need. Our St Petersburg video production crew were able to film the CMA team performing their mission to preserve the environment and protect local marine life!

Special thanks to David Yates, director and producer of the show, and Joe Malo, shooter and editor at the aquarium for partnering with Litewave Media on this awesome project!

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The Litewave Media and CMA teams wrap Episode 7 in front of a gorgeous sunset in Clearwater.

After quite a few exciting days of filming with the aquarium team, the post production process began. Joe reviewed the footage and chose the best shots. He then brought the media back to our Tampa video production studios for editing. Our editing team began work on the finishing and fine-tuning of the edit to tell the heartwarming story behind the episode. In our Tampa post production studios we created the opening titles and all of the visual effects seen in each episode. We even utilized our St Petersburg recording studio to capture voice-over for multiple episodes.

“Working on Rescue-Clearwater is a great opportunity and our St Petersburg video production company is proud to help the CMA team. Working with the animals is a truly incredible experience”, said Litewave Media’s Christian Cashmir.

Ready to be inspired by the cutest dolphins this side of the Mississippi? Check out episode 7 below:

Do you have a Florida corporate video production or Tampa video production you would like to produce? Contact us today for a consultation. Be sure to like us on Facebook to watch all of our previous work and catch up on our videos. Head on over to the Litewave Media blog to stay up to date on all of our St Petersburg video production company news!

Tampa Video Production Company Films Senate Hopeful Carlos Beruff

Wednesday, May 4th, 2016

Just a few weeks ago our Tampa Video Production Company, Litewave Media, filmed Carlos Beruff as he announced his candidacy for the U.S. Senate. Litewave Media director of photography Christian Cashmir and our Florida video production crew drove down to Sarasota, Florida to film the senate hopeful announce his candidacy. The beautiful lake backdrop behind Beruff’s business was the perfect place to film his announcement ceremony. With the large crowd of Beruff’s friends, family, and business associates eagerly anticipating his arrival, our video team was ready to capture this historic moment as he vowed to “Put America First”.

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Litewave Media’s Tampa camera crew captures Senate hopeful Carlos Beruff during an interview with press

We drove down to Sarasota, FL with our Tampa Grip Truck to catch Mr. Beruff on his final stop in Florida during his tour of the state. Litewave Media was the first to arrive on the scene to prepare for the press conference. Our Tampa video production company showed up early to set up amongst the bustling crowd of reporters to secure prime filming locations.

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Our Canon C300 Ready to Capture Mr. Beruff’s Speech.

Our Tampa video equipment included our Canon C300 HD camera, Sachtler DV10SB tripod, as well as a lavalier mic for Mr. Beruff himself. We filmed the entire announcement ceremony and the small get-together afterwards for Beruff’s closest family and friends.

Carlos-Beruff-Tampa-Video-BLOG

Our Tampa video production crew was all set up and ready to capture cinematic footage of Carlos Beruff announcing his candidacy for the Senate.

With director of photography Christian Cashmir behind the Canon C300, our Florida production company filmed the entire press conference and banquet with cinematic flair. Using our broadcast quality cameras and microphones from our Tampa video equipment rental packages, we captured Mr. Beruff as he fielded questions from the press, handled a meet and greet, and delivered an impressive speech for the large crowd.

Carlos-Beruff-Tampa-Video-Crew

Our Tampa video production company captures Senate hopeful Carlos Beruff announce his Candidacy.

Do you need a Tampa video production company, or have a Florida corporate video you would like filmed? Contact us to schedule a free consultation today. Our production company looks forward to helping you grow your business! Be sure to like us on Facebook and follow the Litewave Media blog to stay up to date on current projects and Tampa video production news!

Tampa Post Production Company Teams Up With Dolphin Tale Producer

Friday, March 25th, 2016

Leading Florida video production company, Litewave Media, has recently partnered with the Clearwater Marine Aquarium (CMA), made famous by the major motion picture Dolphin Tale, to produce Rescue-Clearwater. This bi-monthly web series gives viewers a behind-the-scenes look at all the great work done by the staff and volunteers of the CMA right here in the Tampa Bay area.

Our Tampa post production company has been working closely with Rescue-Clearwater’s director David Yates (executive producer on the Dolphin Tale movies) and editor/videographer Joe Malo on post production. The Litewave Media video editing team has been hard at work creating 3D graphics and titles, color grading footage, as well as mixing and mastering audio for each episode at our Tampa video studio.

Dolphin-Tale-Clearwater-Video-Production

Litewave Media’s Tampa video crew films with Dolphin Tale stars (Nathan and Cozi) and the CMA team!

Our Tampa video crew also assists as needed on additional filming and interviews, and this week we were fortunate to film with the stars of the Dolphin Tale movies while they were in town at the Clearwater Marine Aquarium for a visit. And, for the upcoming episode on Sea Turtles, our St. Petersburg video production crew assisted with lighting and filming interviews at the aquarium as well. Litewave Media’s Tampa grip truck went on location to CMA to film with their team.

CMA-Tampa-Video-Companies

Litewave Media films with Clearwater Marine Aquarium staff for an upcoming episode of Rescue-Clearwater about Sea Turtles

 

“When David [Executive Producer: Dolphin Tale 2] asked our Tampa video production company to be a part of this project, we were thrilled.” says Litewave Media founder, Christian Cashmir, “It’s exciting to work with such a great team that does wonderful things for animals and for our community.” CMA not only helps rehabilitate wildlife, but their community outreach goes much further to educate and inspire. “It’s a truly great organization.”

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Bay News 9 interviews David Yates (Director of Rescue-Clearwater) at Litewave Studios

The project has already gained media attention here in Tampa Bay. Litewave Media’s Tampa video company was spotlighted when Bay News 9 came to visit our production studio as we put the finishing touches on the first episode with David and Joe.

SEE THE BAY NEWS 9 NEWS STORY about Litewave Media’s partnership with Clearwater Marine Aquarium below.

The world premiere of Rescue-Clearwater took place February 1st at the Clearwater Marine Aquarium while simultaneously live-streaming to audiences around the globe. Episode 1 tells the history of CMA along with a behind-the-scenes look at many of the rehabilitated sea turtles, dolphins, and other wildlife. Hundreds of thousands of viewers have already tuned in on Facebook and YouTube.

Rescue-Clearwater-Tampa-Video-Production

The Rescue-Clearwater web series is produced right here in Tampa Bay by the CMA team with Litewave Media

On March 1st, the second episode premiered with the inspirational story of Winter (from the Dolphin Tale movies) and how the Clearwater Marine Aquarium and Hanger Clinic worked together to give her a second chance at life.

On March 15th, episode 3 premiered online and covered the second part of Winter’s story as well as the inspiring story of Anni and how Winter and the Clearwater Marine Aquarium helped changed her life.

Each episode runs about 15 minutes in length and can be viewed on Clearwater Marine Aquarium’s YouTube channel HERE: http://www.seewinter.com/rescue-clearwater-tv-series

Viewers will get to know the real people behind the great work at CMA and can even expect some special guest appearances along the way from Dolphin Tale stars: Cozi Zuehlsdorff, Nathan Gamble and Austin Highsmith.

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Litewave Media founder Christian Cashmir with Clearwater Marine Aquarium’s Joe Malo prepare for an interview scene with actors from the Dolphin Tale movies

Our Tampa post production company is excited to help bring this new series and the great work done at CMA to viewers around the globe! Do you have a Tampa video production, TV show, or web series you would like to produce? If you need video production services including crew and camera packages or grip truck rental in Tampa, FL, please contact us for details. We invite you to visit and like Litewave Media on Facebook to check out our latest video projects. Be sure to keep up with our blog for more Tampa video production news!

Litewave Media Films Hockey Hall of Famer Larry Robinson

Wednesday, June 17th, 2015

Litewave Media was excited to film with one of sport’s biggest legends this past week: Larry Robinson. Larry is a Hockey Hall of Famer that played ice hockey from the 1970s through the mid 1990s. He played 17 seasons for the Montreal Canadiens and another three seasons for the Los Angeles Kings. After he retired from playing, he also coached for NHL teams including the Devils, Sharks, and Kings. In total, he has won nine Stanley Cups while he was a player and a coach. NINE CUPS!!

Litewave Media films hockey hall of famer Larry Robinson

The Litewave Media crew films legendary hockey player Larry Robinson in our Tampa green screen studio

Our Tampa video production company partnered with Larry Robinson and the Jackbo Poker Expo to film a video to promote their upcoming event that will raise money for Breast Cancer Research. The video will create awareness for their poker event hosted by Canada’s Largest Poker Room, Playground Poker Club.

Litewave Media films hockey hall of famer Larry Robinson

Our Tampa video company’s crew, Ana Christina Sanchez and Christian Cashmir with Hockey Hall of Famer Larry Robinson

Larry Robinson visited our Tampa video production studio to film the promo video. Using our Florida green screen studios, the post production team will create visual effects and graphics to overlay in the video and transport Larry onto the ice. Our camera and lighting team lit the green screen with 2 Kino Flo Diva-Lite 400′s and 2 Kino Flo 4 foot 4 banks from our Tampa lighting equipment rental. Audio was captured with our Sennheiser 416 boom mic, and we filmed with the Canon C100 video camera from our Tampa camera equipment rental.

Litewave Media films hockey hall of famer Larry Robinson

Director of Photography, Christian Cashmir, films Larry Robinson at our Tampa video studio rental

Raising money for Breast Cancer Research is an amazing cause, and our Florida video production company was honored to help Larry Robinson and the Jackbo Poker Expo reach their goal.

Do you have a Tampa corporate video or Tampa marketing video you would like to film? Please contact us for a free consultation. You can like Litewave Media on Facebook to check out our latest video projects. Be sure to keep up with our video blog for more Tampa video production news!

Litewave Media Releases New Video Demo Reel!

Thursday, June 4th, 2015

Over the last few years, our Tampa video company has had the opportunity to work on a variety of exciting projects both at our studio and throughout the state of Florida. This week, our Tampa video production company has updated our demo reel with several new projects we have worked on. Check it out below, and let us know what you think!

It’s been an exciting run for Litewave Media. We’ve produced a variety of TV commercialsmusic videosindependent films, corporate videos and training videos. Many clients have visited our Tampa video production studio throughout the years including The Band Perry, Mat KearneyIsis Sonatra, Hulk Hogan, and Health-e-Systems.

Litewave Media video projects throughout the years

Litewave Media’s video production crew on set of the award-winning film series: The Skyship Chronicles

Litewave Media video projects throughout the years

The Litewave Media team celebrates the wrap of Isis Sonatra’s Tampa music video

Our Florida video production team has built custom sets at our Tampa video studio to film fun projects like the first episode of our web series The Skyship Chronicles, a live performance from Multi-Grammy-Award winner Chick Corea, and a TV Commercial for Heineken.     

Litewave Media video projects throughout the years

Litewave Media films legendary jazz musician Chick Corea on a custom built set at our Tampa video studio

We’ve also had the opportunity to travel and film thrilling performances and interviews with renowned bands like Foreigner and The Moody Blues, with legendary comedian Elayne Boosler, Boxing champion Keith Thurman and with Guinness World Record holder, tightrope walker Nik Wallenda.

Litewave Media video projects throughout the years

Our Tampa camera crew captures a live performance from Foreigner

Aside from filming, Litewave Media also writes, casts talent, and coordinates crews and locations for films and commercial marketing videos. Our Tampa post-production company specializes in traditional editing with 3 Tampa editing suites as well as visual effects and 3D animation. Our new demo reel incorporates a number of these projects as well.

Litewave Media video projects throughout the years

Our post-production team edits the short film “The Pirate Gypsies” at one of our editing suites

Our Florida video production company has had a blast filming these video projects over the years, and we cannot wait to see what the future of video production holds for us!

Litewave Media video projects throughout the years

The Litewave Media cast and crew wraps filming of “The Pirate Gyspies”

Do you have a Tampa video production or Tampa marketing video you would like to film? Please contact us for a free consultation. You can like Litewave Media on Facebook to check out our latest video projects. Be sure to keep up with the blog for more Tampa video production news!

Local Tampa School Asks Litewave Media For Creative Career Guidance

Wednesday, June 4th, 2014

Our Tampa video production company had the unique opportunity to produce a video presentation for Dixie Hollins High School’s 2014 graduating class. The school’s guidance counselor, Cynthia Burnett, who wanted to give the students more information on choosing Creative Career Paths and Entrepreneurship, approached us early in April about the project. Litewave Media’s founder, Christian Cashmir, gladly took on the task of advising and with the help of the company’s video production crew created an inspiring and fun video that young students could relate to. The Litewave Media team felt this was a great opportunity to help the students learn more about how to enter a creative field like film, video, photography, or music .

Our Tampa video marketing and post-production company pieced together clips of career advice along with snippets of some of our favorite video production work to give students an insight into the industry.

The video was well received and the school’s guidance counselor, Cynthia Burnett, raved about how the students and faculty enjoyed the video:

“I asked for a video presentation on Creative Career Paths and Entrepreneurship to add to my “This Could be You in 20 Years Series.”  Christian, and Litewave media went above and beyond my expectation. It was “Academy Awards” awesome! The students were very engaged in the video. The ninth and tenth grade were especially engaged. The counselors and assistant principal were also very engaged in viewing the video and said it was a very good presentation.  Thank you Litewave Media for helping to make the Dixie Hollins Spring Honor Roll Celebration a success!”

Litewave Media is proud to have been a part of this project and hopes that students will find a career they are passionate about. Cynthia has since shared the video with numerous other schools in the district in an effort to raise awareness on creative career paths.  We are very excited about helping more students and developing the arts and creative careers in the Tampa area for many years to come!

Do you have a Tampa video project coming up? You can email us at info@litewavemedia.com for a free consultation. Please like our Tampa video company on Facebook, and be sure to keep up with the blog for more Tampa video production new.

Litewave Media Produces Series of Videos for Sims Crane

Wednesday, May 7th, 2014

Our Tampa video production studio had the unique opportunity to work alongside Sims Crane & Equipment Co. to produce their reality show “Heavy Lifting” which gives viewers an inside look at the crane industry. Sims Crane is Florida’s premier Crane and Equipment provider and partnered with Litewave Media to make their vision a reality. Litewave Media also produced a series of training videos at their Tampa location. The entire project spanned a total of over 20 videos.

With a number of reality shows under their production belts, including ABC’s Shark Tank, TLC’s Extreme Couponing, and the Cayman Island’s Paradise Pawnthe award-winning Litewave Media film crew brought their expertise to the “Heavy Lifting” film set. The crew explored the daily trials of Sims’ crane operators, from erecting entire buildings to lifting whales at a theme park.

When Sims Crane first contacted our Tampa video production company, we set up a series of meetings to plan the logistics of the shoot. Director and cinematographer Christian Cashmir alongside producer Andrew Ortoski collaborated with Sims Crane’s director of marketing, Dean Sims on the creative direction for the show.

Sims Crane Lot

The Crane Yard at Sims Crane in Tampa, FL

With the use of GoPro Hero 3, the Litewave Media camera crew was able to film stunning overhead shots of the crane’s movements. Other video production equipment including the Canon C100, 2 Panasonic HVX200’s, 1 Panasonic HPX-170, and a Canon 5D Mark III were used for filming.

Sims Crane Workers with Andrew Ortoski and Mike Barnett

Sims Crane Crew with Litewave Media’s Andrew Ortoski (Producer/Camera) and Mike Barnitt (Audio)

Camera operators Christian Cashmir, Taylor Girard, John Jones, and Andrew Ortoski captured all of the action, while Jeff Zampino scripted the show along with Dean Sims. Mike Barnitt and Tom Hurxthal handled audio and Jamie Parslow served as grip. Christian Cashmir and Andrew Ortoski edited and tackled post-production work at Litewave Media’s Tampa post-production company.

Sims Crane also teamed up with our Tampa video crew in creating a number of training videos on crane safety called “Sims Crane Minutes”. These educational videos inform viewers on how cranes function and the potential dangers of operating a crane. Several of the videos were even selected by O.S.H.A. as official crane safety and training videos.

Candace LeRae with Litewave Media Tampa Film Crew

Candace LeRae with Litewave Media’s Tampa Film Crew

These safety videos were a unique opportunity for Litewave Media to get creative with Sims Crane. One video had the distinct style of “Film Noir”, beginning the video in black and white, as if it were an old-style detective movie. Andrew Ortoski created dramatic lighting and even simulated a thunderstorm in the rain. Candace LeRae was the beautiful femme fatale actress who brought the scene to life along with Sims Crane’s very own Safety Director, Bob Berry. The scene was shot in the Sims Crane headquarters in Tampa, Florida.

Litewave Media also produced another training video for Sims in the style of ABC’s hit TV series “Lost”. The video makes an homage to the Dharma Initiative videos within the series and was filmed as if they were found on an old film reel.

with Litewave Media Film Crew

Litewave Media’s Video Crew Sets up for the Dharma Initiative-style Training Video

Do you have a Tampa video project coming up? You can email us at info@litewavemedia.com for a free consultation. Please like our Tampa video company on Facebook, and be sure to keep up with the blog for more Tampa video production news!


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